Concept

A concept branding project envisioning Bubble Chai, a boba tea brand entering the Kenyan market. The goal was to explore how a fresh and inviting brand identity could introduce and popularize boba tea through strategic design elements that blend global trends with local appeal.

Creative Approach

• Developed vibrant color palette merging boba aesthetics with Kenyan cultural motifs
• Created custom illustrations blending tea elements with African patterns
• Designed animated brand assets for digital marketing
• Packaging system adaptable to various product lines
• Social media templates maintaining brand consistency